Stories That Shape Identity
We don't just create personal brands – we tell founder stories that shape identity, build trust, and create meaningful connections on LinkedIn.
Build Your Founder BrandBrand Souled is a boutique personal branding studio focused exclusively on LinkedIn for startup founders. We specialize in helping founders (especially D2C and early-stage) craft a powerful online presence.
Our approach turns your founder journey into connection, trust, and visibility on LinkedIn. By showcasing your most authentic, strategic self (not a generic corporate voice), we help you stand out and engage your audience.
Founders with a strong personal brand inspire more trust. 77% of consumers are more likely to purchase from a company if its founder has an active social media presence.
Content shared by a founder can gain up to 8× more engagement than content from a company page.
A compelling founder brand opens doors to new customers, partnerships, and even top-tier talent by humanizing your business.
How we help you stand out in the digital landscape
A comprehensive profile overhaul that transforms your LinkedIn presence into a powerful personal brand statement.
Consistent, story-driven LinkedIn posts written for you – in your authentic voice that resonates with your audience.
We help uncover and articulate your unique founder narrative that sets you apart from the competition.
Enhancing your posts and profile with branded visuals that capture attention and reinforce your message.
Our proven 5-step process to build your founder brand
We begin with a deep-dive discovery session – a one-on-one consultation to understand your story, values, and goals.
Next, we craft a personalized LinkedIn brand strategy. This includes defining your brand positioning, key themes, and content plan.
We optimize your LinkedIn profile from top to bottom, rewriting your headline, About section, and designing a custom banner.
Our team gets to work ghostwriting LinkedIn posts and creating accompanying visuals that tell your story.
Finally, we help you launch – scheduling content and guiding you on engagement best practices.
Your LinkedIn profile becomes a compelling story that immediately communicates your value and expertise.
Increased profile views, connections, and engagement that positions you as a thought leader in your industry.
Attract new customers, partnerships, and talent through your authentic and strategic online presence.
Build a reputation as an industry expert and trusted founder in your space.
Ready to show up with clarity, confidence & consistency?
Your story deserves to be seen. Let's bring it to life.